The Americans with Disabilities Act (ADA) requires businesses to make accommodations for people with disabilities. Web content should be accessible to the blind, deaf, and those who must navigate by voice, screen readers, or other assistive technologies.

Are you aware of the recent surge of lawsuits against business websites that violate the Americans with Disabilities Act? As a reference, the Courts have established that business websites need to be equally accessible to people with disabilities, primarily including sight and hearing difficulties. If your website is not compliant with the ADA, you are at serious risk of being sued, and the average fine is over $50,000 for the first offense.

Do you think it cannot happen to you? Lawsuits in 2021 totaled 15,000 and are estimated to be upwards of 100,000 in 2022. No business owner wants to invite uncertainty into their business model.

ADA Compliance

Why You Need An ADA Compliant Website?

Millions of people with disabilities experience obstacles that make it impossible to function in life. They are cut off from everyday activities, unable to participate in society or get access to specific public facilities. Our society as a whole is poorer for it. By being open to people of all abilities, an ADA-compliant business enables people with disabilities to enrich the lives of everyone, including your customers and employees.

  • Tap into a new market for your business
    With an ADA Compliance Website, you now can access consumers your business could previously not reach. There are nearly 50 million people with disabilities in the U.S., which means about 19 percent of the countries population has a disability.

  • Become a socially responsible business
    Because your site will be accessible to people with disabilities, you increase your potential target market and get more customers. Those customers will appreciate that you meet their needs.

  • You avoid lawsuits you cannot win
    Many national and international brands have been hit with lawsuits for $ millions. Fordham University, Foot Locker, Brooks Brothers, Domino Pizza even Kylie Jenner all have been sued for and lost in court because of the lack of ADA-compliant websites.

  • IRS tax credit
    You can receive up to 50% of eligible expenses, including costs associated with website ADA compliance, in the form of an IRS tax credit. The only caveat is that the expenses must be between $250 and $10,000 for the taxable year. Claiming the tax credit is simple using IRS Form 8826 (Disabled Access Credit)

ADA Compliance Tool

One-stop solution for ADA Compliance

The Dental Marketing Institute (TDMI) has developed a solution that keeps your business safe. Our answer to your ADA non-compliance problem is several lines of computer code designed to address all known possible violations of the Americans with Disabilities Act, allowing a current (or future) customer with disabilities to navigate your business website easily. TDMI offers a no-cost review of your website to identify and present any coding errors that might prevent your website from being as compliant as possible with this Law. Once identified, TDMI will make any website coding changes necessary to coordinate with our ADA Compliance Tool. Whenever Congress may change the existing Law, we will adjust the application coding immediately as needed to keep our customers compliant with the ADA and at no additional expense to you.

Our ADA Compliance Tool Features

Readable Experience Features

  • Content scaling
  • Readability font
  • Letter spacing
  • Dyslexia Friendly
  • Highlight titles
  • Text alignment
  • Highlight links
  • Text magnifier
  • Font sizing
  • Line weight

Accessibility Mode Features

  • Epilepsy safe mode
  • Visually Impaired Mode
  • Cognitive Disability Mode
  • ADHD Friendly Mode
  • Blindness Mode

Visual Pleasing Experience Features

  • Dark contrast
  • Light contrast
  • Monochrome
  • High saturation
  • High contrast
  • Low saturation
  • Text color
  • Title color
  • Background color

Easy Orientation Experience Features

  • Mute sounds
  • Hide images
  • Virtual keyboards
  • Stop animations
  • Highlight hover
  • Highlight focus
  • Big black cursor
  • Big white cursor
  • Reading guide
  • Keyboard navigation
  • Reading mask
  • Text to speech

The benefits to you and your business are self-evident, as you have made every effort to comply with the ADA and become a more socially responsible business. You also gain access to a sizable market of new potential clients the company could not attract and engage with previously.

Conversely, you also have the option of doing nothing, hoping your website does not result in a public complaint and a lawsuit, but “hope” is not a plan for success. Planning is bringing the future into the present so that you can do something about it now. We at TDMI will be glad to run a review of your website for all possible ADA violations for your consideration.

ADA Compliant Website Checklist

  • Perceivable issues are those that affect a user’s ability to find and process information on a website (for example, providing audio descriptions for video content).

  • Operable issues are those that impact a visitor’s ability to navigate and use a website (for example, ensuring that all site functions and navigation can be operated via keyboard-only commands).

  • Understandable issues concern a user’s ability to discern and comprehend all information and navigation on a website (for example, composing error messages that include a clear explanation of the error and direction for correcting it).

  • Robust issues involve a website’s ability to adapt and evolve to meet the changing needs of users with disabilities (for instance, testing compatibility with all leading screen readers and ensuring that those capabilities can be upgraded in the future).

    Get Your Free ADA Compliant Website Test

    Click the icon on the bottom right of your screen and see our ADA-Compliance tool working in real-time