Most dentists tied up in the day-to-day running of their practice that the issue of “brand development” is often never really seriously considered. Yet it is of considerable importance to think carefully about what brand identity if any, their dental practice is projecting.
So, let us see what a “brand?” actually is and represents. (Rest assured, It goes far beyond a memorable logo.)
“Brand Development” is EVERYTHING! The brand identity is the way you wish the public to see and view your dental practice. That includes you, your staff, your target audience, and, last but not least, it includes your existing patient base. Your brand is the embodiment and core of your values and those of your dental practice.
We did say earlier, “Brand” is EVERYTHING, It’s your advertising messaging as well as your tagline and even your dental office signage, and it goes all the way right through to your staffs’ uniforms. Also, the interior design of your practice has an impact on your “brand.”
It does not stop there. Please think about your patients, and how your entire dental team interacts with your patients, and so much more. Brand development is crucial it is not a luxury.
The right branding will help you acquire new patients, keep exiting patients, motivate staff, and generate credibility!