The acronym for search engine optimization is SEO. It is the actual process of preparing your website to receive more and better qualified organic, or some people call it also un-paid or free traffic from the search engine results pages of Google, Bing, and Yahoo.
The process involves tweaking and strategic alterations to a website’s design and also it’s content. The aim here is to make your site more appealing to a search engine beyond the actual design.
SEO aims to get Search Engines to display your website higher in the Search Engine Results pages than the sites of your competitors. You do this in the hope that the search engine will show your website as a top result on the search engine results page.

The actual and complete search engine optimization process is quite complex, considering all the various factors that determine your ranking, the fundamental process is not that complicated or difficult to understand. Let us take a look at what Search Engines want to do and what is important to them. Search engines wish to display results on their search pages that are of high quality and, at the same time, genuinely relevant to what the searcher wants to find.

Search Engines will look at the different websites; a process called crawling. They do that so they can get a better understanding of the content of each website they analyze.

Search Engines want to deliver the most relevant information to those internet users who are searching for specific topics using keywords.
Search Engines also spent a great deal of care during their scans to determine if a user can easily navigate and read the site. Those sites which provide a higher better user experience will rank higher.