The Shift Has Already Happened
For years, SEO was the crown jewel of digital marketing. Rankings, backlinks, and keywords determined who got seen. But the landscape has changed. Search is now driven by AI, and Google itself no longer plays by the old rules.
From SEO to GEO
Generative Engine Optimization (GEO) has taken center stage. Why? Because patients aren’t just clicking on blue links anymore. They’re getting direct answers from AI Overviews, ChatGPT, and Perplexity. If your content isn’t structured for those systems, you’re invisible — no matter how strong your “traditional SEO” looks.
SEO as a Supporting Role
That doesn’t mean SEO is dead. It’s simply no longer the main driver. Think of SEO as a secondary support strategy — it helps with technical health, indexing, and credibility. But it’s no longer the tool that puts your practice in front of patients first.
The New Standard
The real opportunity lies in creating answer-first content, schema-driven structure, and AI-ready assets. That’s how your practice gets featured inside AI Overviews and earns visibility where patients actually make decisions today.
Stop Chasing Rankings. Start Owning Answers.