For the following case study, we want to share the marketing results for a client who joined us in August 2023. We compare month-by-month calls, website visits, and direction requests made from the Google business profile. Please note that the number of calls and website visits is higher than we show here since we use only GMB data. Calls to the office or website visits that originate from other third-party platforms are not included in the stats we show here.
The statistics relate to a Utah-based dental practice that our client purchased from the previous owner in August 2023. We show the increase and decrease in numbers from August 2023 to February 2024 compared to the year prior.
The call numbers are increasing compared to the previous period. We are still at a relatively early point in this project, but we are confident we will continue to grow the calls going forward.
The uptick in website visitors is significant. We increased by diversifying the marketing and creating additional Landing pages for specific services, which not only helped increase conversions but also brought site visitors to the website after they visited a Landing page. Sending traffic directly to the website might seem logical, but it is not the most effective way to market dental practices’ services.
We hope that by looking at the figures provided above, you can see that even in a shorter period, we have still been able to provide fantastic results in driving more potential patients to our clients.