Our journey began in 1998, at a time when no one really knew how websites could rank on search engines. Our CEO recalls those early days with a spark of passion:
“I had to teach myself. Back then, there were no guides, no playbooks—just curiosity and persistence. I started working with computers even before operating systems became mainstream. While Bill Gates was still building what would later become Windows in his parents’ garage, I was already fascinated by the possibilities of technology.”
When Google entered the market on September 4, 1998, it was clear that search engine optimization (SEO) would shape the future of businesses online. Before Google, the work revolved around platforms like Alta Vista, Infoseek, and WebCrawler. But once the potential of ranking on Google became apparent, our CEO dedicated himself to mastering it.
With a father who was a dentist, it felt natural to focus on helping dental professionals grow their practices through digital visibility—and so began a mission that would become the foundation of our company.
After three decades in marketing, you develop a radar for change — spotting shifts that redefine the industry and turn disruption into opportunity.
The First Decade — When Google Redefined Discovery (Late 1990s to 2000s)
When Google emerged, it didn’t just organize the web — it transformed discovery. Early adopters who mastered search visibility built empires. We learned to decode intent through keywords and build trust through relevance. That era taught us precision — showing up exactly when people needed you.The Second Decade — When Social Became the Stage (2010s)
If Google defined search, social media defined storytelling. Marketing became about voice, not just visibility. The best brands felt human — creating connection, emotion, and meaning beyond impressions.The Third Decade — The Age of Intelligence (Now)
We’re now in the AI decade — where search, content, and conversation merge. LLMs and AI Overviews are the new gatekeepers of visibility. Winning today means training algorithms while staying unmistakably human.
We taught ourselves SEO when no one else knew how websites ranked—laying the foundation for our future.
With a dentist father, serving dental professionals became our natural path—and we’ve been perfecting it ever since.
We grew stronger with every Google update, mastering new tools and technologies to keep our clients ahead.
Our enthusiasm burns brighter than ever as we help dental practices grow with proven, data-driven strategies.