An “objection” is not the “enemy.”
Being generous with your time when walking a patient through their treatment plan is crucial. Time is one of three areas that make up the foundation for successful acceptance. The other two are how patients’ objections are handled and how affordability is presented. When it comes to the time factor and how the treatment plan […]
Why Are So Many Dental Websites So Bad
I have never been a person that tells people or clients what I think they want to hear. I tell them what they need to hear. Not everyone who speaks to me about what my company can do for their dental marketing appreciates my approach to frankness, and that’s OK. I have worked with my […]
Mistakes with Keyword Selection
Many dental practices make crucial Many dental practices make crucial mistakes with their keyword selection. It is a significant factor why they do not get any results. Looking at search intent must be a standard part of your keyword research. It would help if you knew why the searchers use specific keywords. Are they just […]
You must tell the patient the cost
Patients cant decide to go ahead with a treatment plan unless they know how much they need to pay. I once asked a dentist what he says to patients when they ask how much the bill will be. He told me he never tells patients the cost. He says, “I don’t know. My patient coordinator […]
Who decides what quality content is?
Is it you? Is it Google or any other Search Engine? The answer is simple. Your site visitors decide if your content has quality or not. The challenge you face is that each user is unique and has a different search intent. But all users have one common connection. It’s fair to say that most […]
Innovate Your Social Media
No business, including dental practices, can afford not to use social media as part of their marketing activities. Social media and the technologies that drive all social media channels are changing at a lightning-fast speed. And it should be no surprise that social media users’ likings and interactions with social media have also evolved. Do you […]
Your Website Content Could Be Your Biggest Marketing Problem.
Not every Dentist has begun to realize that consumer behavior has changed over recent years. Some acknowledge that changes in how they market their dental business are urgently needed, but it is the minority. Those dentists are seeking to make changes take steps and try to address this shift by developing their form of dental […]
“Normal” or Exceptional Dental Marketing?
Do you believe you have “Normal” or Exceptional Dental Marketing? Answer that question for yourself. For the last 35 years and counting, I have tried to encourage dentists to look at their dental practice as a business, not only as a profession providing oral healthcare. I talk daily to dentists who are not my clients, […]
Grow Your Practice by “Giving”
I believe that a business’s ultimate purpose is to provide compassion, trust, and love Speaking for myself, my primary reason for being in business is not to make money. I believe that earning money is always the natural consequence of doing something with passion. By “Giving Back,” You Get Rewarded. Giving something back to […]
Patients Don’t Buy What You Do, They Buy Why You Do It
The 6 big digital marketing problems for dental practices and how to fix them. Suppose you are a small or medium size business owner. In that case, you might think big companies are not affected by the same problems you might experience. They do – only on a much larger scale. Established dental practices, […]