If You Don’t Measure It, You Can’t Manage It

Every business must track its marketing results. By now, most companies know   its importance and track and report on their marketing. But just tracking and reporting on marketing results is meaningless. Marketing frequently fails for dental practices because no one truly knows what to do with the reported and tracked data. Dental practices generate […]

Should You Focus On PPC For Your Marketing?

Investing in paid advertising can indeed assist with your marketing efforts. Studies also claim   that using PPC ads will increase the click-through rate. Running and managing PPC campaigns successfully requires experience, constant tweaking, and daily supervision. The more you can afford to pay and the longer you can pay for the ad will determine […]

Yesterdays “Today ” Is Already Part Of Marketing History

It’s crucial for any business, regardless of the industry, to embrace new marketing strategies. Companies must be constantly visible and in easy reach of their target market. Today is an exciting time for any business. The opportunities are fantastic, but innovations in marketing that will take businesses to the next level do not wait for anyone. […]

Asking for patient testimonials is a delicate task

Patient testimonials are quickly becoming as valuable and essential as word of mouth when it comes to bringing new patients to your door. In a recent report by BrightLocal, 92% of consumers now read online reviews vs. 88% in 2014. In that same study, they also found that dentists are the most read reviews second […]

Do you have to redesign your website from time to time?

Websites do have “Sell by Dates.” More to the point, they have expiry dates — sites which past their best are easily identified by patients. There is no hiding place for an outdated website. They feel and look well yes, outdated, and that harms your practice. Remember that old saying you can’t make a first […]

Can your dental website convert visitors to new patients?

Let’s look at the situation many dentists find themselves in after they have spent considerable amounts of money to get their website to the all-important page 1 position in Google’s Search Engine Result Pages. The expectations of dentists are high. Now that their websites finally made it to the very top, surely a good number […]