Significant Changes in Search Results
Recent trends in AI search show that Google AI Overviews (AIO) have significantly increased their presence, expanding by up to 100% in response to more complex search queries. This shift indicates a growing confidence in AI’s ability to provide relevant search results. Google is now placing greater emphasis on authoritativeness and context awareness when matching […]
We Offer What Other Marketing Agencies Won’t
I often speak to my clients, pointing out that their patient databases contain massive potential for growth. Those existing patients must be recognized as superb opportunities. to grow the practice further. Yet the “database patients” seem to collect dust. Substantial production opportunities are also missed because of low rescheduling numbers. Let’s look at the whole […]
Why Do Dental Offices Have Outdated Websites?
It’s ironic: some of the most skilled clinicians in the dental field, who are masters of precision and innovation in their practices, have websites that look like they belong in the early 2000s. These digital relics, often riddled with outdated technology and design, fail to capture attention or communicate the high caliber of care these […]
Be careful when you outsource
Hiring a marketing agency with all the necessary skill sets in-house—including web development, web design, and proven SEO expertise ensures the level of coordinated know-how that consistently delivers the results your business expects. Here’s why this matt 1. Seamless Collaboration Across Teams When web development, design, and SEO experts work together under the same roof, they can collaborate […]
The Cost Of A Missed Call
The phone is ringing. A patient is checking out, another just walked through the door, and the hygienist is bringing a third patient to the front desk. What happens? The phone is left ringing. You can’t be everywhere at once. After all, they’ll call back, right? The chances are slim. When we reviewed our dental […]
How to deal with a broken appointment
Remember that the first step in dealing with a BA is preventing it in the first place. Prevention begins during a patient call. It continues through every step of their visit: establishing the value of an appointment during the new patient exam; discussion of scheduling during treatment presentation, reinforcing the Patient’s commitment during financial and […]
The time of large, full-service, cross-industry marketing agencies has ended
On the surface, it would be easy for a marketing agency to prejudge the wants and needs of a potential client and then sell pre-packaged solutions. In contrast, The Dental Marketing Institute works to understand your business problems thoroughly, and to that end, we ask questions and listen to your input. When we fully understand […]
Explaining the complete treatment plan three times
Persist in explaining the complete treatment plan three times before thinking about giving up. It could be that some dentists reading this newsletter might object to the term “selling” I use. They might feel uncomfortable with any activity they carry out as a professional dentist if it is linked to “selling,” I get that. However, […]
Improving Your Success
Every dentist wants to deliver the best treatment plan presentation possible. Not just once but every time, and packing all the information from the extensive exam into the treatment plan should be sufficient to make it a success. However, it’s not what the dentist believes. It’s whether the presentation convinces the patient. Only if the […]
Would you buy a service from a provider that does not speak your Language
The marketing success of a dental practice depends on the quality of its website content. Ultimately, if the marketing is successful, patients visit the website, and it is there that a new patient is won or lost. What is my definition of a good-quality dental website? It is a website that makes the practice money. […]