Significant Changes in Search Results
Recent trends in AI search show that Google AI Overviews (AIO) have significantly increased their presence, expanding by up to…
We Offer What Other Marketing Agencies Won’t
I often speak to my clients, pointing out that their patient databases contain massive potential for growth. Those existing patients…
Why Do Dental Offices Have Outdated Websites?
It’s ironic: some of the most skilled clinicians in the dental field, who are masters of precision and innovation in…
Be careful when you outsource
Hiring a marketing agency with all the necessary skill sets in-house—including web development, web design, and proven SEO expertise ensures the level…
The Cost Of A Missed Call
The phone is ringing. A patient is checking out, another just walked through the door, and the hygienist is bringing…
How to deal with a broken appointment
Remember that the first step in dealing with a BA is preventing it in the first place. Prevention begins during…
The time of large, full-service, cross-industry marketing…
On the surface, it would be easy for a marketing agency to prejudge the wants and needs of a potential…
Explaining the complete treatment plan three times
Persist in explaining the complete treatment plan three times before thinking about giving up. It could be that some dentists…
Improving Your Success
Every dentist wants to deliver the best treatment plan presentation possible. Not just once but every time, and packing all…
Would you buy a service from a…
The marketing success of a dental practice depends on the quality of its website content. Ultimately, if the marketing is…
An “objection” is not the “enemy.”
Being generous with your time when walking a patient through their treatment plan is crucial. Time is one of three…
Why Are So Many Dental Websites So…
I have never been a person that tells people or clients what I think they want to hear. I tell…