Recent trends in AI search show that Google AI Overviews (AIO) have significantly increased their presence, expanding by up to 100% in response to more complex search queries. Read More
I often speak to my clients, pointing out that their patient databases contain massive potential for growth. Those existing patients must be recognized as superb opportunities.
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It’s ironic: some of the most skilled clinicians in the dental field, who are masters of precision and innovation in their practices, have websites that look like they belong in the early 2000s.
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Hiring a marketing agency with all the necessary skill sets in-house—including web development, web design, and proven SEO expertise Read More
The phone is ringing. A patient is checking out, another just walked through the door, and the hygienist is bringing a third patient to the front desk. What happens?
Remember that the first step in dealing with a BA is preventing it in the first place. Prevention begins during a patient call. It continues through every step of their visit
On the surface, it would be easy for a marketing agency to prejudge the wants and needs of a potential client and then sell pre-packaged solutions. In contrast, The Dental Marketing Institute works to understand your business problems
Persist in explaining the complete treatment plan three times before thinking about giving up.
The marketing success of a dental practice depends on the quality of its website content.
Every dentist wants to deliver the best treatment plan presentation possible.